Course Content
The Online Opportunity
Nowadays, using the internet involves much more than just checking our emails. The internet plays a significant role in many aspects of our everyday lives, from communicating with friends and family to doing the weekly grocery shopping, learning about new vacation spots, and looking up local activities. The number of digital options expands along with the amount of time we spend online. Thanks to content producers, companies, and app developers who are able to come up with fresh and inventive methods to make it easier for us to interact, study, and shop online, the online experience is continuously developing. Therefore, now is a fantastic time to dive in and discover how you can get involved in the digital world, regardless of whether you already own a business or would like to work for one.
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Introduction to the Digital Garage
02:17
Your Online Opportunity
03:54
Take the Quiz
00:15:00
Your First Steps to Online Success.
There are numerous methods for promoting a business online. However, before you begin, you should become acquainted with how these digital channels operate, which options are most suited to you, and how to establish a clear plan or strategy to help you reach your goals and measure your outcomes.
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Your Online Goals
04:01
Building Your Online Presence
03:06
Marketing Your Online Presence
04:37
Analyze and Adapt
03:24
Assignment
Build Your Web Presence
There are numerous methods to be found online, ranging from websites to local listings, mobile apps to social media. If a website is the best fit for your needs, you should understand how it works. More significantly, having design and usability best practices under your belt will assist you in creating a website that effectively conveys your narrative and allows your consumers to discover what they required.
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Choosing Online Presence
03:36
How Websites Work
03:15
Key Website Ingredients
03:56
Websites and Your Business Goals
03:48
Make Your Website Easy to Use
03:31
Website Design Do’s and Don’ts
04:04
Downloadable Resource: Build Your Web Presence-eBook
00:00
Please Take the Quiz
00:15:00
Plan Your Online Business Strategy
This topic will show you how to present your best self while developing a digital business strategy, from setting goals to understanding how to monitor your success. Learn how to stand out from the competition and how to impress clients at every turn of their experience.
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The Benefits of an Online Strategy
04:12
Taking a Business Online
03:58
Understanding Customer Behaviors
03:56
How to Stand Out from the Competition
04:49
Using Goals to Improve Business Performance
03:51
Please Take The Quiz
00:10:00
Get Started with a Search
Search engines have made it easy to find what you're looking for with just the click of a button. But how exactly do they work and how can you make sure your content gets noticed? It's important to understand the difference between organic and paid search results and why search engine advertising is such an effective tool for increasing your online visibility.
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Search Engine Basics
03:26
How Search Engines Work
04:45
How Search Engines See the Web
04:32
Organic Search Explained
03:35
Paid Search Explained
04:51
Google Search Console
00:00
Take the Quiz
00:10:00
Get Discovered with a Search
"Improve your visibility with search engines and get discovered by potential customers by optimizing your website's search engine rankings." Search Engine Optimization (SEO) may seem complicated, but once you grasp the basic working of search engines, it will become easier to understand. You can become confident in SEO by learning how to create a flexible SEO strategy, identify the most impactful keywords, and leverage various tools to measure key metrics.
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Introduction To Search Engine Optimization (SEO)
04:20
The Importance of an SEO Plan
04:48
The SEO Process
02:50
How to Choose keywords
03:28
Setting Realistic SEO Goals
04:32
Take the Quiz
Make Search Work for You
Properly optimized web pages can help more people find your content quickly. There are numerous ways to achieve this, but selecting the most effective methods can save you time and resources. This topic will teach you how to master meta tags, backlinks, international SEO, and other techniques.
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Making Your Web Pages Search Friendly
04:25
How Other Web Can Work for You
03:43
Cross Borders with SEO
06:16
Take the Quiz
00:10:00
Be Noticed with Search Ads
Search Engine Marketing (SEM) is a powerful tool for promoting your service or product. By targeting people who are interested in your website, you can use online advertising to directly connect with potential customers. To get started, it's important to understand how the SEM auction works and which elements are crucial to master. With this knowledge, you can create ads that stand out from the competition and reach your desired audience more effectively.
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Introduction to Search Engine Marketing (SEM)
03:29
The SEM Auction
05:13
What Makes a Good Keyword
04:19
Make Your Ads Stand Out
04:09
Take the Quiz
00:12:00
Improve Your Search Campaigns
The world of Search Engine Marketing (SEM) is full of opportunities, but to take advantage of them, it's crucial to master research tools and keyword selection. Once you have done that, you can focus on improving and optimizing your search campaigns to ensure that you get the most out of your budget.
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Achieve Relevance with Good Structure
04:35
Get the Most from Your Keywords
03:12
Fine-Tune with Keyword Match Types
05:23
Fine-Tune with Keyword Match Types
05:23
How to Know What’s Working and What isn’t
04:17
Get Notice Locally
If you have a physical store, it's important to use local online marketing to attract customers. Make sure that your store shows up in local directories, use mobile marketing to reach people nearby, and work on building a strong local search presence. This will help you be more visible and attract more customers to your store.
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Marketing to the Locals
04:36
The Power of Local Directories
05:19
Help People Nearby Find you Online
Reaching clients that are physically close to a store is a pretty simple process thanks to search engines, local directories, and social networks. Learn how to capitalize on that one-of-a-kind opportunity to acquire new customers by mastering local advertising, mobile marketing, and other strategies.
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Using Digital to Advertise Locally
03:47
Reaching Locals on Their Mobiles
03:53
SEO for Local Businesses
04:57
Take the Quiz
Get Noticed with Social Media
Everyone is on social media, so it makes sense for your company to be there as well. Use prominent social media networks to your advantage by understanding why you need to be there, joining the appropriate social media sites, and expanding your presence by connecting with your networks.
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Social Media Basics
06:13
The Right Social Media Sites for You
04:09
Setting Your Goals for Social Media
03:58
Getting on Social Media
03:44
Deep Dive into Social Media
A well-organized social media plan and strategy will help you save time and energy. Learn what social material performs best, why social advertising may be a valuable supplement to your plan, and how to analyze success in order to optimize future social content.
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Your Long-Term Social Media Plan
05:02
Advertising on Social Media
03:45
Measuring Success in Social Media
05:10
Avoiding Social Media Pitfalls
03:15
Take the Quiz
Fundamentals Of Digital Marketing
About Lesson

Search Engine Marketing (SEM) is a powerful tool for promoting your service or product. By targeting people who are interested in your website, you can use online advertising to directly connect with potential customers. To get started, it’s important to understand how the SEM auction works and which elements are crucial to master. With this knowledge, you can create ads that stand out from the competition and reach your desired audience more effectively.

Key learnings

Search engine marketing targets those actively looking for products and services, unlike traditional advertising which broadcasts to the world at large.

  • What SEM is
  • How it works
  • Why does it work so well?
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