Fundamentals Of Digital Marketing

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About Course

Learn the fundamentals of digital marketing with our online course. There are 26 modules to choose from, all created by the Google digital garage team and jam-packed with useful activities and real-world examples to help you put what you learn to use.

 

What to expect in this course:

  1. The online opportunity
  2. Your first steps to online success
  3. Build your web presence
  4. Plan your online business strategy
  5. Get started with a search
  6. Get discovered with a search
  7. Make search work for you
  8. Be noticed with search ads
  9. Improve your search campaigns
  10. Get noticed locally
  11. Help people nearby find you online
  12. Get noticed with social media
  13. Deep dive into social media
  14. Discover the possibilities of mobile
  15. Make mobile work for you
  16. Get started with content marketing
  17. Connect through email
  18. Advertise on other websites.
  19. Deep dive into display advertising
  20. Make the most of the video
  21. Get started with analytics
  22. Find success with analytics
  23. Turn data into insights
  24. Build your online shop
  25. Sell more online
  26. Expand internationally

 

BONUS RESOURCES (PDFs and eBooks)

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What Will You Learn?

  • Learn the fundamentals of digital marketing with our online course. There are 26 modules to choose from, all developed by Google trainers and jam-packed with useful activities and real-world examples to help you put what you learn to use.
  • The online opportunity.
  • Your first steps to online success.
  • Build your web presence.
  • Plan your online business strategy.
  • Get started with a search.
  • Get discovered with a search.
  • Make search work for you.
  • Be noticed with search ads.
  • Improve your search campaigns.
  • Get noticed locally.
  • Help people nearby find you online.
  • Get noticed with social media.
  • Deep dive into social media.
  • Discover the possibilities of mobile.
  • Make mobile work for you.
  • Get started with content marketing.
  • Connect through email.
  • Advertise on other websites.
  • Deep dive into display advertising
  • Make the most of the video.
  • Get started with analytics.
  • Find success with analytics.
  • Turn data into insights.
  • Build your online shop.
  • Sell more online.
  • Expand internationally.
  • BONUS RESOURCES (PDFs, eBooks, and Pintables)

Course Content

The Online Opportunity
Nowadays, using the internet involves much more than just checking our emails. The internet plays a significant role in many aspects of our everyday lives, from communicating with friends and family to doing the weekly grocery shopping, learning about new vacation spots, and looking up local activities. The number of digital options expands along with the amount of time we spend online. Thanks to content producers, companies, and app developers who are able to come up with fresh and inventive methods to make it easier for us to interact, study, and shop online, the online experience is continuously developing. Therefore, now is a fantastic time to dive in and discover how you can get involved in the digital world, regardless of whether you already own a business or would like to work for one.

Your First Steps to Online Success.
There are numerous methods for promoting a business online. However, before you begin, you should become acquainted with how these digital channels operate, which options are most suited to you, and how to establish a clear plan or strategy to help you reach your goals and measure your outcomes.

Build Your Web Presence
There are numerous methods to be found online, ranging from websites to local listings, mobile apps to social media. If a website is the best fit for your needs, you should understand how it works. More significantly, having design and usability best practices under your belt will assist you in creating a website that effectively conveys your narrative and allows your consumers to discover what they required.

Plan Your Online Business Strategy
This topic will show you how to present your best self while developing a digital business strategy, from setting goals to understanding how to monitor your success. Learn how to stand out from the competition and how to impress clients at every turn of their experience.

Get Started with a Search
Search engines have made it easy to find what you're looking for with just the click of a button. But how exactly do they work and how can you make sure your content gets noticed? It's important to understand the difference between organic and paid search results and why search engine advertising is such an effective tool for increasing your online visibility.

Get Discovered with a Search
"Improve your visibility with search engines and get discovered by potential customers by optimizing your website's search engine rankings." Search Engine Optimization (SEO) may seem complicated, but once you grasp the basic working of search engines, it will become easier to understand. You can become confident in SEO by learning how to create a flexible SEO strategy, identify the most impactful keywords, and leverage various tools to measure key metrics.

Make Search Work for You
Properly optimized web pages can help more people find your content quickly. There are numerous ways to achieve this, but selecting the most effective methods can save you time and resources. This topic will teach you how to master meta tags, backlinks, international SEO, and other techniques.

Be Noticed with Search Ads
Search Engine Marketing (SEM) is a powerful tool for promoting your service or product. By targeting people who are interested in your website, you can use online advertising to directly connect with potential customers. To get started, it's important to understand how the SEM auction works and which elements are crucial to master. With this knowledge, you can create ads that stand out from the competition and reach your desired audience more effectively.

Improve Your Search Campaigns
The world of Search Engine Marketing (SEM) is full of opportunities, but to take advantage of them, it's crucial to master research tools and keyword selection. Once you have done that, you can focus on improving and optimizing your search campaigns to ensure that you get the most out of your budget.

Get Notice Locally
If you have a physical store, it's important to use local online marketing to attract customers. Make sure that your store shows up in local directories, use mobile marketing to reach people nearby, and work on building a strong local search presence. This will help you be more visible and attract more customers to your store.

Help People Nearby Find you Online
Reaching clients that are physically close to a store is a pretty simple process thanks to search engines, local directories, and social networks. Learn how to capitalize on that one-of-a-kind opportunity to acquire new customers by mastering local advertising, mobile marketing, and other strategies.

Get Noticed with Social Media
Everyone is on social media, so it makes sense for your company to be there as well. Use prominent social media networks to your advantage by understanding why you need to be there, joining the appropriate social media sites, and expanding your presence by connecting with your networks.

Deep Dive into Social Media
A well-organized social media plan and strategy will help you save time and energy. Learn what social material performs best, why social advertising may be a valuable supplement to your plan, and how to analyze success in order to optimize future social content.

Certificate of Completion/Achievement

Add this certificate to your resume to demonstrate your skills & increase your chances of getting noticed.

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