Fundamentals Of Digital Marketing

Description

Learn the fundamentals of digital marketing with our online course. There are 26 modules to choose from, all developed by Google trainers and jam-packed with useful activities and real-world examples to help you put what you learn to use.

1. The online opportunity
2. Your first steps to online success
3. Build your web presence
4. Plan your online business strategy
5. Get started with a search
6. Get discovered with a search
7. Make search work for you
8. Be noticed with search ads
9. Improve your search campaigns
10. Get noticed locally
11. Help people nearby find you online
12. Get noticed with social media
13. Deep dive into social media
14. Discover the possibilities of mobile
15. Make mobile work for you
16. Get started with content marketing
17. Connect through email
18. Advertise on other websites.
19. Deep dive into display advertising
20. Make the most of the video
21. Get started with analytics
22. Find success with analytics
23. Turn data into insights
24. Build your online shop
25. Sell more online
26. Expand internationally

BONUS RESOURCES (PDFs, eBooks, and Pintables)